Philippe Demar

Art Director
& Graphic Designer

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Black Princess

A Classic Since Tomorrow

My role:
Art Director / Graphic Designer

@ BETC Havas In order to establish Black Princess Gold as one of Brazil’s leading premium beers, our strategy was to celebrate those who share the brand’s attitude of always creating something new.

With the insight “the classic of tomorrow depends on the boldness of today,” the campaign reinforces that Black Princess’ tradition is precisely about breaking traditions and creating new classics.

This insight is brought to life through stories of people who, without knowing it, are already creating the hits, trends, and flavors that will become tomorrow’s classics.

























































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